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Clear

Clear are a biometric security firm who offer expedited and improved security experiences. I led the design of a new brand experience to embody and express an expanding offer. The company was at a pivotal moment, consolidating their offer in airports and expanding out into new consumer verticals, partnerships and an enterprise API, and needed a new brand story, identity, website and kiosk design. Created at Method.

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The mark was conceived as a literal touchpoint which facilitates the key interaction in the service experience.

The mark was conceived as a literal touchpoint which facilitates the key interaction in the service experience.

The new brand was built around Clear's offer of transforming security from an onerous to a delightful experience

The new brand was built around Clear's offer of transforming security from an onerous to a delightful experience

 The brand voice modulates in tone to serve Clear's diverse stakeholders needs. In the web experience the consumer sections feel light and intimate while the enterprise sections have a darker, feel.

The brand voice modulates in tone to serve Clear's diverse stakeholders needs. In the web experience the consumer sections feel light and intimate while the enterprise sections have a darker, feel.

 The phyllotactic structure of the mark suggests an expanding ecosystem of services and experiences, evokes biometric pattern recognition in general and the specificity of an iris.

The phyllotactic structure of the mark suggests an expanding ecosystem of services and experiences, evokes biometric pattern recognition in general and the specificity of an iris.

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