Grimshaw are one of the world's most prestigious architecture firms, operating globally with over 200 awards in recognition of their work. As the culmination of my time as Grimshaw's Head of Brand Design I directed a global team in the definition and design of their brand identity and web experience.
The brand expression embodies the design philosophy of the firm, centered around a robust, detail-oriented typographic system.
The brand system further expresses Grimshaw's approach through its responsiveness and systematization.
Editorial structures enable rich immersive storytelling around the progressive ethos underlying the firm's work.
The web experience emphasizes the firm's philosophy, culture and thought leadership.
The calm authoritative center of the brand system radiates outwards, flexing dynamically in tone.