Grimshaw Architects brought their Industrial Design DNA to the global design community in an exhibition at the Milan Salone. I named the exhibition, created the brand identity and marketing assets and collaborated with the architectural and visual design teams on the strategy, design and execution of exhibition content.
The experience was sequenced so that visitors encountered architectural elements ranging from micro to macro in scale as they progressed through the space.
The installation of exhibition materials in flight cases, enables the exhibition to be easily moved and reinstalled elsewhere.